Let us surprise you with what paper can do.
Creating packaging that has the functional benefits of plastic while maintaining the sustainable features of paper may seem like an impossible task. Every day WestRock innovators make it possible by stretching the limits of paper to solve real-world problems.
Paper-based packaging is made from the fiber that comes from trees, a recyclable and renewable resource. With an urgent need to reduce waste and pollution globally, the circularity of wood fiber is what pushes us to pursue the untapped possibilities of paper.
Led by passionate problem-solvers and collaborators applying leading science and technology, we work to create a circular world filled with sustainable packaging. Driven by curiosity and necessity and moving with discipline and pace, we’re evolving how the world develops, produces, uses and recovers fiber-based products.
Why WestRock?
Chief Science and Innovation Officer Ben Patel shares why WestRock innovation is uniquely positioned to impact the global packaging industry.
One thing that's unique about WestRock is we have four innovation capabilities: material science, digital, design and automation.
Ben Patel, Chief Science and Innovation OfficerPillars of Innovation
Materials Science
To see products featuring materials innovation, check out:
Packaging Design
For more on products involving design innovation, check out:
Machinery and Automation
To see products involving innovative machinery and automation, check out:
Digital
Innovation in action
Extended reality technology isn't just for gaming. It has many practical uses in the workplace, and at WestRock, it's saving time and money since manufacturing workers started using it on the job.
Bring us your biggest challenges.
Our innovators have designed packaging for some of the world’s largest brands and conquered packaging problems for emerging, high-growth brands, securing numerous patents along the way.